Today, Universal Studios Home Entertainment announced that it will be offering iPhone-enabled features of some of it’s future blu-ray releases. What does this mean? It means you’ll be able to, essentially, interact with the particular iPhone-enabled feature with your iPhone. Universal Studio’s initial launch for the concept is on a special Blu-Ray edition of Fast & Furious, which releases July 28th. Utilizing an Internet-connected Blu-ray player and a free companion iPhone application to be released to the App Store, you will be able to use your iPhone or iPod touch to view and interact with a “Virtual Car Garage” highlighting the cars used in the film.
Powered by BD-Live, the 2-Disc Special Edition Blu-ray release of Fast & Furious will utilize this interactive technology tied to its “Virtual Car Garage” bonus feature. With iPhone or iPod touch in-hand, Blu-ray viewers can use their devices’ touch screens to control 360-degree views of the movie’s supercharged street-racers and instantly punch up exclusive technical specs for the film’s high-tech cars.
In addition, Universal also plans to extend the concept in future releases, introducing additional iPhone-formatted content, “virtual remote” applications, and social networking features.
Later this year on select Universal releases, consumers will also be able to access bonus content found on their Blu-ray disc and download it into their iPhone or iPod touch to watch features on-the-go; use the devices as a virtual remote to control their Blu-ray disc features; and/or access additional detailed information about the film, its cast and more while watching the movie. Releases will also integrate with social network applications or sites such as Facebook and Twitter to allow users to update their friends about movie-related activities.