Ralph de la Vega, AT&T CEO, has confirmed reported that the company is considering a cheaper monthly data plan option for the iPhone. Considering 90% of the US population is having financial difficulties, this would be a good option — Assuming of course that you absolutely don’t need the unlimited data.

The executive said it would be costly for AT&T to cut the price of its unlimited Web surfing service. The minimum plan for iPhone users is $70 a month, which includes unlimited Web surfing and a certain amount of voice calls.

Of course, the cheaper data plan will have limitations on the amount of data that can be transferred monthly. The current iPhone Data Plan is unlimited for a $30/month fee. While such a move may make sense for the price conscious consumer, much of the iPhone’s success as a mobile net device seems directly related to the unlimited nature of its data plan.


De la Vega also dismissed the possibility of an iPhone with no data plan as AT&T makes the bulk of its income from selling these add-on services.

- source: reuters.com